Bring Your Wine To Life

|

We turned Tussock Jumper’s unique winelabels into interactive experiences. Scan the bottle, and the animals leap into AR, sharing the story behind each wine in a seamless, multilingual experience.

Made for

Tussock Jumper Wines

Production: AR4REAL
Development: Orb Amsterdam

Storytelling for Wine

WINEFORCE wanted to elevate Tussock Jumper Wines beyond the bottle, bringing their origin stories to life in an engaging way. With each wine tied to its country of production, the brand needed an interactive solution to capture this uniqueness.

Bringing Labels to Life

We partnered with AR4REAL to develop an intuitive AR app that makes learning about wine fun and accessible. The challenge was to balance entertainment with informative content while supporting over 20 languages, including AR subtitles.

Now, scanning a label unlocks an AR experience where the featured animal introduces the wine, its origin, and pairing recommendations. Available on the App Store and Google Play, the app connects wine lovers worldwide. Let them engage deeper with the brand, sharing the experience with friends. Used in over 80 countries, it has strengthened brand loyalty and fueled word-of-mouth growth.

Award-Winning Experience

The experience won the Holo Prize at VR Days 2019, recognizing its innovation in immersive branding. By using AR with the wine labels, we introduced a fresh and engaging approach to interactive packaging.