For the 2021 edition of Adidas Ultraboost, we were asked to convert the main campaign visual into an Web AR experience.
We worked closely with the team at UNI_VERSE to translate high-end digital assets into 3D content for Web AR
The resulting experience was localised into 27 languages and is viewed all around the world.
Development: Orb Amsterdam
Creative Direction & 3D Art: UNI_VERSE
Agency: TBWA\NEBOKO
