Crocs Mellow

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Advertising
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AR
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High Snobiety and Crocs wanted to redefine digital engagement for the launch of the Crocs Mellow series. Collaborating with Lacuna Studios, we crafted a WebAR experience that visually embodies the essence of relaxation—Crocs Mellow floating on clouds, inviting users to interact, capture, and share their serene moments.
Made for

Crocs / High Snobiety

Development: Orb Amsterdam
Production: Lacuna Studios

An Experience That Feels as Good as It Looks

Crocs and High Snobiety sought a launch moment that embodied the Mellow series' core essence: ultimate comfort. Partnering with Lacuna Studios, they conceptualized an immersive experience to bring this feeling to life.

Turning Calmness into a Digital Moment

We translated the sensation of comfort into a floating-on-clouds experience. The WebAR activation allowed users to explore the Crocs Mellow series in different colors as they gently hovered, creating a moment of weightlessness that aligned perfectly with the brand’s messaging.

Users could not only view, but also photograph, and share the experience directly from their web browser, making the campaign instantly accessible.