Our solution: an AR mirror on DooH screens that responded to people's movements. No app, no download, just fun. As people passed the screens, they saw themselves mirrored alongside Tele2’s vibrant characters, who danced and followed their movements. The experience popped up in multiple locations on the out-of-home screens, delivering positive vibes to people at a time when they need to stay apart.

The campaign listed among top three creative out-of-home campaigns by OUTREACH. While creating emotional connection on Tele2’s account. it also showed how interactive tech can bring energy to public space.