MVRDV and Arttenders designed the Flores tower as a central landmark for the Floriade in Almere, wrapped in a detailed facade created by artist Alex Verhaest. To help people experience this artwork more fully, both on-site and remotely, we worked with Artishock to create a WebAR experience that extends the reach of the project. The goal was to make the artwork accessible without compromising its complexity, using technology that anyone with a smartphone could easily access.

Our solution places users inside a digital version of the artwork, where they can explore its visual elements up close. The experience runs in any mobile browser, removing barriers to access. A digital dragonfly named Oddie, derived from the original artwork, guides users through the environment, adding a familiar and engaging touch.