Paris 2024 TeamNL House

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We turned TeamNL House in Paris 2024 Olympics, into an immersive AR celebration. Using Niantic’s VPS technology, we mapped real-time medal updates and Olympic animations onto Le Zenith, setting a new benchmark for large-scale WebAR activations.

Made for

Ocean Outdoor Netherlands

A Digital Takeover of TeamNL House

Ocean Outdoor wanted to push the boundaries of fan engagement at TeamNL House by transforming Le Zenith into an interactive, large-scale AR experience. Their vision was to merge the excitement of live sports with immersive digital storytelling, making the venue itself part of the celebration.

Our challenge was to map AR animations onto the entire facade of Le Zenith, creating a dynamic, real-time showcase of Dutch Olympic achievements that could be experienced seamlessly by fans using only their smartphones.

A Digital Takeover of TeamNL House

Ocean Outdoor wanted to push the boundaries of fan engagement at TeamNL House by transforming Le Zenith into an interactive, large-scale AR experience. Their vision was to merge the excitement of live sports with immersive digital storytelling, making the venue itself part of the celebration.

Our challenge was to map AR animations onto the entire facade of Le Zenith, creating a dynamic, real-time showcase of Dutch Olympic achievements that could be experienced seamlessly by fans using only their smartphones.

Pushing AR to Building Scale

We achieved this by creating a WebAR experience that brings Olympic celebration to the facade of Le Zenith. Fans arriving at TeamNL House could simply point their phones at Le Zenith and watch as the building transformed before their eyes.

To achieve this, we partnered with Niantic to push the limits of their VPS technology. Using LiDAR scanning, we created a highly detailed 3D map of Le Zenith, allowing us to anchor AR content with centimetre precision. This WebAR experience required no app downloads, making it instantly accessible to all visitors. By seamlessly integrating digital content with physical architecture, we created an experience that brought the Olympic spirit to life at an unprecedented scale.

An Innovative Application of AR in Public Spaces

Our work at Paris 2024 enabled VPS on the largest structure ever mapped with this technology. This building-scale WebAR experience pushed the boundaries of Niantic’s VPS technology. This success has set the stage for future collaborations.