During Paris 2024, we created a unique AR experience at the TeamNL House in Le Zenith concert hall, Paris.
This WebAR showcase brought the Dutch Olympic spirit to life on a grand scale, transforming the building’s facade with vibrant Olympic visuals and real-time updates on Dutch athletes’ achievements, all without the need for app downloads.
A standout feature was the seamless integration with social media. Fans could capture photos or videos of the AR experience and instantly share their enthusiasm for TeamNL across various social platforms or through private messages, amplifying the reach of the Olympic celebration.
This project marks the largest-scale VPS activation for Niantic to date. Using the an updated version of 8th Wall Lightship VPS for Web, we precisely mapped the AR experience onto Le Zenith’s facade—a feat typically reserved for smaller landmarks.
This cutting-edge technology not only enhanced the experience but also paved the way for similar large-scale AR projects at other iconic locations.
OOH Production: Ocean Outdoor Netherlands
Web AR Development: Orb Amsterdam
3D Content: Orb Amsterdam
