Pop the Sheep

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Pop the Sheep turns a simple coloring page into an interactive AR experience, merging print with digital magic to expand the reach of Belvedere Museum’s Kids News.

Made for

Belvedere Museum Vienna

AR Experience: Orb Amsterdam
Creative Direction: The Brand Father

Reimagining Kids’ News

Belvedere Museum Vienna wanted to add an innovative, interactive element to their Kids News publication. In collaboration with The Brand Father, we introduced an AR-powered coloring sheet that transforms into a personalized 3D experience.

Bridging Print and Digital

Belvedere Museum Vienna wanted to add an innovative, interactive element to their Kids News publication. In collaboration with The Brand Father, we introduced an AR-powered coloring sheet that transforms into a personalized 3D experience.

Bridging Print and Digital

We designed a coloring page featuring Pop the Sheep from The Fantastic Palastics. Kids color it however they like, then they use a web-based AR lens to bring their creation to life in 3D, mirroring their exact design. A simple yet powerful way to merge hands-on creativity with immersive technology, bridges traditional coloring with digital interactivity.

Creative Play

Kids News featuring Pop the Sheep reached thousands of young readers. The success of this initiative opened the door for more digital-print hybrids, proving that immersive tech can enhance traditional formats rather than replace them.