Rotterdam Pop-Up Fest

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Cultural
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Out-of-Home
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AR
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To help Rotterdam Pop-up Fest thrive during pandemic restrictions, we transformed city posters into augmented reality portals using custom Instagram and Facebook filters. This interactive experience brought the city's festival spirit back to life in the most unexpected of places.
Made for

SaM& doethetgewoon

AR Development: Orb Amsterdam
Production: Artishock

Bringing Festivals to the Streets with AR

During the pandemic, SaM& doethetgewoon reimagined how Rotterdam could celebrate together—from a distance. With Artishock, we transformed the city into a playground by turning festival posters into AR portals.
Our custom Instagram and Facebook filters let people use their phones to unlock vibrant scenes from past festivals, either stepping through the portal with the back camera or immersing themselves with the selfie view.

By transforming familiar posters into interactive moments, we showed how AR can bring magic to daily life, even in times of isolation.