The closer, the better

In collaboration with Ocean Outdoor Nederland and agency NOSUCH, we created an experience for Digital Out of Home screens, that raises awareness and donations for Familiehuis Daniel den Hoed - a foundation providing a temporary 'second home' for family members of cancer patients.

We handled the technical execution of the experience, where passers-by approach the interactive screen and see the patient visibly improving and coming closer to them.

A cutting-edge depth camera seamlessly detects whenever someone steps in front of the screen. The camera translates position and distance data and controls the dynamic on-screen content in real-time. The blend of powerful technology and engaging experience leads to a compassionate call to action.