For it’s 50th year; International Film Festival Rotterdam launched Tiger on the Loose; a stunning project combining public space, film art and technology.
Large green screens were placed on 50 different locations in the city. The QR codes on the green screens take the visitors to a Web AR experience where they can watch short clips of tigers from famous movies. This way we created pop-up open-air cinemas all around the city.
During the same period IFFR also launched a AR filters for Instagram and Facebook. Users can make selfies with green-screen effects. Or use the actual green screen to make pictures of others.
Development: Orb Amsterdam
Production: ArtiShock XR Productions
Creative: Studio VollaersZwart
Construction: Cupbord
